Booking Holdings Inc. (BKNG) Is Building Its Own AI Agent. Can Cash Flow Defend the Multiple?
Booking Holdings Inc. (NASDAQ:BKNG) is no longer only defending its travel marketplace from rival online agencies. It must also establish where its economics fit when artificial-intelligence agents can search for hotels and complete bookings for customers. On October 14, the company announced a planned $100 million investment in Vayo, a personal travel agent entering private […]
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