In National Advertising Division Challenge, Zuru Voluntarily Modifies Challenged Incentivized Review Practices

Following a BBB National Programs’ National Advertising Division challenge brought by The Procter & Gamble Company (P&G), Zuru Edge Limited voluntarily discontinued practices to comply with the FTC’s Endorsement Guides for future incentivized review programs.New York, NY, Sept. 15, 2026 (GLOBE NEWSWIRE) -- Following a BBB National Programs’ National Advertising Division challenge brought by The Procter & Gamble Company (P&G), Zuru Edge Limited voluntarily discontinued practices to comply with th