Is McCormick’s (MKC) Black Currant Menu Push a Subtle Bet on Brand-Led Growth?

McCormick & Company recently extended its 2026 Flavor of the Year, Black Currant, into limited-time collaborations with Prince St. Pizza and Go Greek Yogurt, introducing a dessert pizza and probiotic-rich frozen yogurt that ran nationwide through late September. By moving Black Currant beyond the spice aisle and into partner menus, McCormick is testing how flavor-led collaborations can broaden brand reach and reinforce its Flavor Forecast as a commercial growth platform. Next, we’ll examine...