‘US Consumption of Alcoholic Beverages Is at Historic Lows’: Heineken Hires GLP-1 Pitchwoman to Sell Beer

Heineken’s US chief executive Maggie Timoney went on Bloomberg this week to explain why Serena Williams was named the first global ambassador for Heineken 0.0 while simultaneously fronting a GLP-1 weight-loss brand, the drug class investors have blamed for suppressing alcohol demand. Her answer: “studies show that people who are on GLP1s also drink alcohol. […]