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VONORE, Tenn., September 30, 2026--MasterCraft Boat Company, a subsidiary of MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) and the best-selling towboat brand, today announced its 2027 model year lineup, introducing thoughtful enhancements inspired by boaters and designed to optimize time on the water. From smarter technology and enhanced audio to greater convenience and expanded personalization, MasterCraft’s 2027 lineup refines the details that make every day behind the boat more seamless and e

Consumer discretionary businesses are levered to the highs and lows of economic cycles. Over the past six months, it seems like demand may be facing some headwinds as the industry’s 3.9% return has lagged the S&P 500 by 17.2 percentage points.
Sport boat manufacturer MasterCraft (NASDAQ:MCFT) beat Wall Street’s revenue expectations in Q2 CY2026, with sales up 63.4% year on year to $129.9 million. On top of that, next quarter’s revenue guidance ($147 million at the midpoint) was surprisingly good and 29% above what analysts were expecting. Its non-GAAP profit of $0.67 per share was 10.7% above analysts’ consensus estimates.


Escalade, Malibu Boats, MasterCraft Boat and Johnson Outdoors stand out as leisure stocks with growth drivers despite consumer, tariff and cost pressures.

Academy Sports and Outdoors (ASO) delivered earnings and revenue surprises of +10.00% and -0.45%, respectively, for the quarter ended July 2026. Do the numbers hold clues to what lies ahead for the stock?