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Key Stats for Nike StockCurrent Price: $38. 32Target Price (Mid): ~$90Street Target: ~$36.

In the latest trading session, Nike (NKE) closed at $37.3, marking a -2.66% move from the previous day.

BEAVERTON, Ore., October 23, 2026--NIKE, Inc. (NYSE: NKE) plans to host an Investor Day on November 16–17, 2026. Due to limited capacity, in-person attendance is by invitation only. The main stage presentations on Tuesday, November 17, 2026, will be webcast live beginning at approximately 8:30 a.m. PT and are expected to conclude at approximately 12:00 p.m. PT at https://investors.nike.com/. A replay of the webcast and related materials will be available at the same location following the event.
Athletic apparel is taking the hardest hit in a retail selloff that’s spreading well past any single brand, with premium and performance names sliding at more than twice the pace of the broader sector. Shares of Lululemon Athletica (NASDAQ:LULU) fell 4% to $100.35, extending a 2026 slide that has already erased more than half of […]

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The market is liking its progress after more than two years of serious declines.

NKE's digital sales slump and DTC weakness in Greater China raise concerns over its growth strategy as marketplace restructuring pressures near-term performance.

Recently, Zacks.com users have been paying close attention to Nike (NKE). This makes it worthwhile to examine what the stock has in store.

Current interest rate trends and turnaround uncertainty call into question buying Nike for its relatively high forward dividend yield.

Barclays said Nike’s fiscal 2027 guidance appears achievable, but fiscal 2028 sales estimates may need to be lowered.
Preliminary figures show revenue reaching $8.1 billion, as the sportswear giant takes “significant” share from its rival.

For sports apparel and footwear brands, indications are that consumer demand in China is trending down.

Nike’s stock has fallen for years, dragged lower by downbeat results, disappointing outlooks and a challenging macroeconomic backdrop. That has set up a situation where it looked like investors were awaiting clear signs of a turnaround before getting back on board—a prudent approach to a beaten-down stock.

The retailer had claimed that a shoe design that was expected to go live in July imitated its brand colors.

Vicor's surging revenue, expanding margins and growing AI power-delivery demand contrast with NIKE's falling earnings estimates and persistent competitive challenges.

NIKE shares have tumbled in recent years, with stagnant sales and no clear signs of a turnaround.

JAKARTA, Indonesia, October 21, 2026--Genon, a South Korean AI solution provider, passed Nike's mass-production validation in Indonesia and won new AI automation contracts.

NIKE (NYSE:NKE) is rolling out a restructuring plan under CEO Elliott Hill that includes layoffs across parts of the business. Management is targeting a reset of core footwear franchises in sportswear, Jordan and Greater China as sales in these areas weaken. Converse is under fresh scrutiny after a sharp sales drop raised questions about how it fits within NIKE's broader brand portfolio. The restructuring and Converse review point to a deeper story about how NIKE is reshaping its portfolio...

Nike (NKE) stock trades at 17.8 times earnings, against 22.9 for the S&P 500. Shareholders paying that price should note a shift in management's priorities. Back in 2025, management highlighted its Win Now actions as a strategy designed to return Nike to growth. On the October 2026 call, the company placed its emphasis elsewhere. So what is Nike talking up instead.

Nike's dividend yield is flashy, but Coca-Cola and Procter & Gamble offer more stability.

Buying shares of Nike now means missing out on other, potentially more lucrative investing opportunities.

Sales at the 118-year-old sneaker brand fell 28% last quarter, and analysts are wondering whether CEO Elliott Hill will keep it.

Three years ago, Nike executives touted “strong growth” across Converse and Jordan Brand. Now, both are declining by double digits — and so is China.

Morningstar expects innovation, marketing, retail partnerships, and $2.5 billion in cost savings to support a long-term recovery.

Investors must weigh the pros and cons before making a selection.

Key TakeawaysNike stock is down 44. 4% over the past year, closing at $37.

Key Stats for Nike StockDaily Performance: +5%52-Week Range: $32 to $70Wall Street Target Price: Around $38Implied Price Upside: 2%What Happened?Nike Inc. (NYSE: NKE) stock surged about 5% on Thursday, October 15, finishing near $37 per share, as investors rotated away from technology and artificial-intelligence stocks toward beaten-down consumer companies.

Central bankers are openly talking about a future of higher interest rates as huge AI and infrastructure projects soak up more capital. Cash in the bank may feel safer, yet inflation and tax can quietly erode its real value. Growing mid-yield dividends can help keep income moving with the times. This article highlights three companies from a curated 2% to 5% payout group that are steadily lifting their shareholder payouts. The three stocks below are just a sample of this theme, while the full...

Nike has been working through a prolonged reset, with revenue under pressure, a new CEO, the Pace cost program, and mixed brand performance, including weaker primary Jordan sales even as its resale share climbed in September 2026. The recent trading move came mainly from investors rotating away from expensive tech stocks into consumer-focused value ideas. This puts Nike’s cost cuts, portfolio shift, and marketplace clean-up efforts under a sharper spotlight than any fresh operational...

Nike made a calculated bet that shoppers would follow the swoosh wherever it led, and for a while the margin math looked brilliant. What happened inside those emptied retail fixtures reshaped the entire competitive landscape in ways Nike is still scrambling to reverse.

NIKE faces continued revenue declines, with Q1 sales down 4% y/y and China and EMEA as significant drags. Learn why NKE stock is a hold.

Nike (NYSE:NKE) increased its share of athletic footwear resale volume in September 2026, with its Jordan brand accounting for most of the improvement, according to data tracked by Citi. The sportswear company’s resale volume share reached 72.

Nike slumps after the retailer misses analysts’ first-quarter earnings target and issues downbeat full-year guidance.

Nike has said it expects revenues to decline high single digits in fiscal 2027.

Strategic reset underway as Nike scales performance portfolio amid Sportswear headwinds.
Nike stock slides as Morningstar flags a prolonged turnaround, citing weak sales, Greater China challenges, and restructuring costs.

(Updates to include Pace initiative details in the seventh and eighth paragraphs, with the stock mov

On Stocktwits, retail sentiment toward SPY and QQQ remained ‘bullish’ ahead of jobs data.
Nike (NKE) investors are hoping for a reset when the sportswear giant reports earnings. Shares are trading near their lowest level since 2014, while Wall Street analysts continue to cut estimates and price targets. Yahoo Finance Senior Business Reporter joins Market Domination Overtime to break down what investors should watch when Nike reports its fiscal first-quarter results on Thursday, October 1

For years, Nike, Inc. (NYSE:NKE)’s biggest advantage was simple: it was where performance, culture, and sport came together. That advantage is being tested. Newer brands such as On Holding AG (NYSE:ONON) have shown that consumers are willing to pay premium prices for performance footwear from companies that were barely on the radar a decade ago. […]

Nike Inc (NYSE:NKE, XETRA:NKE) should show continued first-quarter progress as North America and wholesale stabilize, Jefferies wrote, although a slower, more promotional industry backdrop tempers the quarterly outlook. The broker expects better-positioned inventories to support a cleaner...

NKE is betting on new footwear and its Sport Offense strategy to revive Sportswear as digital weakness and discounting weigh on momentum.

It's been a rough run for Nike.

Yahoo Finance Executive Editor Brian Sozzi sounds the alarm on Nike (NKE), noting that its stock price repeatedly hits new 52-week lows and that CEO Elliott Hill's position could be at risk if the company doesn't innovate.

Nike (NYSE:NKE) has appointed Alexandre Arnault to its board of directors, expanding its governance team with a luxury executive. Arnault currently serves in a senior role within LVMH and has worked across luxury brands including Tiffany & Co. and RIMOWA. The appointment adds board-level experience with European consumer markets and high end brand building to Nike's leadership structure. Nike bringing Alexandre Arnault onto its board is a governance shift worth weighing alongside the rest of...




Nike's stock has gotten crushed this year.

