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YahooOctober 23, 2026 at 1:14 PM NY3 Days Ago

PepsiCo (PEP) Renews Taco Bell Deal, Is The Stock A Bargain?

PepsiCo (PEP) is back in focus after renewing its beverage partnership with Taco Bell for 11 years. The move keeps exclusive fountain rights in key Yum Brands restaurants through 2036. Investors saw that renewal hit the tape alongside a 1-day share price return of 3.07% and a 7-day share price gain of 8.14%. However, PepsiCo’s longer record is more muted, with year-to-date share price return down 2.39% and 1-year total shareholder return falling 4.66%, suggesting that recent momentum is...

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