How EPIC Sticks Launch At General Mills (GIS) Has Changed Its Investment Story

General Mills, through its EPIC brand, has already launched EPIC Sticks, a four flavor meat snack line using 100% grass fed beef or free range chicken with gluten free, dairy free and Paleo friendly positioning. The EPIC Sticks launch pushes General Mills deeper into protein rich, on the go snacking, where ingredient sourcing, clean labels and dietary claims can influence demand and shelf space decisions. We will look at how General Mills' investment narrative is affected by this EPIC Sticks...